We have began to map out the world’s remaining old-growth forests, which are important for biodiversity conservation. Combined with maps showing where companies are logging in these places, we are creating a powerful consumer tool…by helping companies like IKEA, and their customers, avoid buying wood from endangered forests.
I am now going to turn this over to Susanne Bergstrand at IKEA to explain why they’ve chosen to become a major sponsor of Global Forest Watch,and how our maps can help their company help the world’s forests.